Women’s fashion shows within Milan Fashion Week, one of the most anticipated and prestigious events in the international fashion industry, are going to start on September, 17.
The key organizer of this grandiose event is the National Chamber of Italian Fashion (Camera Nazionale della Moda Italiana). Milan Fashion Week, which is traditionally held twice a year from the late 70s, has earned the title of the most dizzy, dazzling, and gorgeous show among the other global fashion weeks, which is thoroughly imbued with the Italian temperament. Women’s autumn/winter collections, as a rule, are demonstrated in February or March, and acquaintance with trends of spring/summer season takes place in September – October, while the men’s fashion trends are set by the shows in January and June. This year Milano Moda Donna (women’s fashion week in Milan) will be held on September, 17 – 22.
Here is a curious fact: the original venue for Fashion Week was Florence, but later Milan managed to reconquer the title of a fashion capital of Italy, besides completely changing the format of the event and making the fashion industry more open and accessible for ordinary citizens. Since then Fashion Week stands for more than a hundred of impressive fashion shows and presentations, and a partl of themhas a real-time broadcasting on the Internet and on giant screens across the city.
85% of all participants of Milan Fashion Week are the Italian brands. And there are not only grand famous fashion houses and old-timers among them like Gucci, Armani, Roberto Cavalli, Dolce & Gabbana and Versace but also upcoming designers that give great promises. The current year is not the exception as well, so the final day of the Fashion Week will be dedicated to the presentations of a new generation of talents like Alberto Zambelli, Andrea Incontri, Chicca Luadi, Cristiano Burani, Gabrielle Colagnelo, Macro de Vicenzo, Leitmotiv and others.